Baby Boomers

Gen X-ers No generational gathering is very similar to that of the Baby Boomers. Seventy-8,000,000 individuals have a place with this one of a kind, history-production bundle. To all the more likely see how the Baby Boomers have affected society, it is important to investigate the characterizing occasions and minutes, notwithstanding the particular attributes, that have separate them from the rest.Baby Boomers have figured out how to continue on through battle. Conceived in the prosperous post World War II period, this gathering has confronted numerous obstructions all alone. With the death of the G.I. Bill in 1944, record quantities of Baby Boomers had the option to go to school and win a degree. Many were affected by the Vietnam War and draft fights (Wikipedia). Amidst the war on outside soil, Baby Boomers lighted change and social change back home. They were the activists in both the momentous Civil Rights Movement just as the Women's Liberation Movement (Hanks).English: The Dr. Martin Luth er King Jr. Library in...These early stages for the gathering were likewise formed by the deaths of President John F. Kennedy and Dr. Martin Luther King, Jr. Huge numbers of the Baby Boomers saw the unfurling of different political embarrassments, most strikingly Watergate; this tested their perspectives on political leadership.Baby Boomers, conceived somewhere in the range of 1946 and 1964, have utilized their past encounters to establish a long term connection with society. This generational gathering structures the most crowded gathering and is generally isolated into two gatherings. The Younger Boomers, matured 42-50, and Older Boomers, matured 52-60. Children of post war America are pioneers on the most fundamental level. Regardless of whether it be in the political, scholastic, modern, or social range, this generational gathering deserves admiration (Wikipedia). Some prominent individuals, for example, President George W. Bramble, Steven Spielberg, and Bill Gates are among the Baby Boomer generation.Baby Boomers have a pizzazz and wouldn't fret exploiting...

Kennedy Essays (2138 words) - Kennedy Family, Bouvier Family

Kennedy John Fitzgerald Kennedy turned into the 35th leader of the United States in 1961. At the age of forty-three, he was the most youthful man at any point chose president. He was additionally the main Roman Catholic at any point chose for the oval office. Rich, attractive, beguiling, rich, articulate, and from a notable family, Kennedy turned into a characteristic recipiant of appreciation both in the United States and abroad. His death in Dallas, Texas on November 23, 1963 brought about open shock and across the board grieving all through the country and the World. Kennedy's term in office was too short to even think about allowing history to pass reasonable and acurate judgment on his achievements as president. Their is little uncertainty, in any case, that the picture and philosphy, he brought to the oval office not just impacted the age he administered, yet in addition keeps on affecting the present age and legislative issues by and large. Without a doubt, Camelot, the name given to the pure time during Kennedy's administration, is anything but a dead folklore however a living idealogy that proceeds in American culture today. John Fitzgerald Kennedy (he most recent picked up the epithet Jack) was conceived on May 29, 1917, in Brookline, Massachusetts. He was Joseph and Rose Kennedy's subsequent child. His dad was a multimillionaire agent, who had turned into a bank president at 25 years old, also, made his fortune through interests in stocks, bringing in, shipbuilding, and moviemaking. Joe Kennedy's political experince was constrained to being named the main executive of the recently made Securities and Exchange Commission (1934-1935) by president Franklin D. Roosevelt, and having filled in as the head of the U.S. Sea Commission (1937), just as being the U.S. envoy to Incredible Britain (1937-1940). Despite the fact that Joseph Kennedy never ran for a chosen office himself, he and his significant other had huge aspirations for their nine kids. John Kennedy was prepared for a vocation in legislative issues since the beginning. Growing up Kennedy was little for his age and endured a few youth ailments. As a kid he was very and timid, a long ways from his character characteristics in his later years. During his youth his more established sibling Joe helped and ensured him, and filled in as a good example for youthful Jack. Since the beginning the Kennedy youngsters were educated by their folks that the United States had been acceptable to the Kennedy's and that whatever the U.S. accomplished for them must be returned by a few administration to the nation. Jack acknowledged this thought. Later it turned into the premise for a well known line from his inaguration speach in which Kennedy stated: Inquire not what your nation can accomplish for you - approach what you can accomplish for your nation. In school Kennedy exceeded expectations in history and english, yet was a poor speller and battled in math and science. Kennedy's 6th grade instructor noted his cleverness and serious soul. Kennedy moved on from Choate High School in Wallingford Connecticut and quickly went to Princeton University previously taking a crack at Harvard in 1936. While going to Harvard Kennedy composed a splendid respects postulation on British Foreign arrangements during the 1930s called Why England Dozed, which was later distributed. He graduated in 1940 and was casted a ballot most prone to suceed by his cohorts. In 1941 Kennedy entered the U.S. Naval force without further ado before the United States entered World War II. Following Pearl Harbor he applied for ocean obligation and turned into the leader of PT 109, a Navy torpedo vessel. In 1943, while ready for deployment of the Pacific, the vessel he instructed was slammed and sunk by the Japanese. In a demonstration of chivalry, Kennedy saved and lead his group aground, however in doing so disturbed an old back physical issue and contracted jungle fever. He was released from the Navy in 1945. Kennedy got back to Boston from the war with a reference for valor to started persuit of the political profession his guardians had imagined for him. In 1946, the rich and aggressive youthful veteran joined the Democratic party and effectively ran for a Boston-based seat in the U.S. Place of Representatives. He was reappointed to the seat in 1948 and 1950. As a congressman Kennedy bolstered social enactment that profited his regular workers constituents. It was during his residency in congress that he started to advocate a solid enemy of socialist international strategy, which he proceeded to advance for a mind-blowing remainer. During this time Kennedy was particularly reproachful of what he thought about a frail arrangement against socialism, particularly socialist China, by president Truman. Kennedy become eager in the House and in 1952 ran for the U.S. Senate. He confronted a solid rival in

Why You Need to Make a Personal Development Plan

Why You Need to Make a Personal Development Plan Why You Need to Make a Personal Development Plan By Zulfah Abrahams Planning for your future, establishing direction for career growth and taking responsibility for your career path may seem like a tall order, but it need not be with a little help from a Personal Development Plan (PDP). In essence, a Personal Development Plan is a lifelong process, constantly reviewed, that aims to facilitate ongoing employability through improving workplace skills and required knowledge. Whatever aspirations you hold are transformed into a workable plan of action through drafting and implementing a structured process that takes into account current learning, transferable skills, further training requirements and perceived obstacles to overcome. In drawing up an effective Personal Development Plan you will need to conduct an honest appraisal and reflection of both your strengths and weaknesses, the leadership and management training you have and what development training will be required in the future that will promote your career goals. Propel your career from a position of power By going through the different stages in the PDP cycle, you’ll gain a number of valuable insights. These insights work to provide you with greater clarity and confidence on living the kind of life you want, and the attributes and competencies you bring to a potential job. Armed with this self-analysis, you are better abled and equipped to launch a successful graduate job search. The four key areas of a Personal Development Plan In outlining a Personal Development Plan you will need to focus on the following four areas of importance: What goals are you aiming for? Without an idea of what goals you are aiming for, it is hard to offer a strategic plan on what direction to take to achieve them. This initial stage requires a certain degree of honest self-analysis. What vision do you hold for your future? What goals would be significant to your career path? Prioritise these goals and remember to differentiate between short, medium and long term goals. Weigh in on your current situation Once you have clear idea of where you would want to be, the next step is to determine where you are at. Questions such as what competencies you have that play to your strengths, skills you need to develop in your chosen field, what resources are available that will allow you to build these skills and what are the threats that may impede your end goals are all a good place from which to start strategizing.   A concrete actionable plan What actions do you need to take to realise your identified goals? What resources are available to you and what would you need to address areas of weakness?   For example, would you need finance to fund further independent, industry-specific training or how much time would on-the-job training take? Your plan of action should be centred on a reasonable timescale by factoring how long each objective will take to achieve. Review your progress Sometimes even the best laid plans don’t always go according to schedule. Undoubtedly a PDP is an incredibly useful tool in mapping out a successful future, however, it does take constant reviewing, reflecting and updating to keep your focus firm on what you want to achieve and the steps you need to take your career path to greater heights.     Successful careers are launched with a carefully laid out plan and a proactive attitude. Without a clear path to follow, it is easier to become distracted and lose focus on your objectives.   This is where a Personal Development Plan offers the structure and management of your career progression. Zulfah Abrahams writes for Inspiring Interns, which helps companies find the perfect intern and career starters the perfect job, in everything from tech jobs to marketing internships.

The Renminbi Challenge And The World Economy Finance Essay - Free Essay Example

Sample details Pages: 7 Words: 2091 Downloads: 2 Date added: 2017/06/26 Category Economics Essay Type Research paper Did you like this example? There has been much talk of the Internationalisation of the RMB and the recent currency war between the US and China with the US exerting pressure on China to appreciate its currency. Whilst the Chinese leaders are unlikely to yield to US pressure, they recognise that there is a need to gradually appreciate the currency to counter the risk of inflation and adjusting the Balance of Payments without damaging and destabilising Chinas export industries. China has come a long way in the last 3 decades and has become a key player on the international stage. Don’t waste time! Our writers will create an original "The Renminbi Challenge And The World Economy Finance Essay" essay for you Create order China is the second largest recipient of foreign direct investment (FDI), with inflows of $95 billion in 2009. It has overtaken Japan in the second quarter of 2010 as the worlds second largest economy and overtaken Germany as the worlds largest exporter. It holds the largest share of foreign exchange reserves (just under $2.5 trillion). However, it does not have a currency that reflects its prominent role and therefore recognises the need to move to a more flexible exchange rate regime and a fully convertible RMB. RMB is not fully convertible and is not a unit of account for exchange means in international transactions Despite its prominent role in the world economy, the RMB is not fully convertible, creating a mismatch on its international balance sheet between liabilities that are typically denominated in RMB. Chinas over-reliance on the Dollar can be associated with the risk of excessive exposure to liquidity shortage within the world economy and the consequent reduction of trade finance as experienced by the lesson learnt from 2007-2008 financial crisis. To use the RMB as a future means of payment in international trade transactions would reduce the impact of international financial market volatility on its economy. The Central Government will also face less pressure in the managing of its huge foreign exchange reserves. China has no past experience nor road map to pave a way to develop RMB as an international currency so its challenge is immense. China does not have a reserve currency with intrinsic value linking and convertibility to gold. The RMB can only be compared to the Dollar itsel f. China also faces another challenge if its currency is channelled into the hands of foreign holders. With its huge current account surplus, this is not going to be easy without further expanding the Dollar element on the asset side of the Central Banks balance sheet. Planning Currency Moves and paving the way to Internationalise the RMB RMB revalued its decade 8.28 exchange rate peg to USD on 21 July 2005 to 8.11 to reform the exchange rate regime to meet the needs of China and world financial markets and moved to a managed float. In July 2008, RMB was re-pegged to USD to help exporters cope with sliding demand triggered when the global financial crisis intensified. Striving to increase RMB flexibility, it abandoned the 23-month re-pegging to USD. The RMB has gradually appreciated to help curb inflation and assuage the demand of its trading partners. As consumer prices rose 4.4% MoM in Oct 2010, PBOC raised RMB rate 0.31% to 6.6242 on 11 Nov2010, the strongest increment since the peg was scrapped in July 2005. Beijing is relying on its market power to encourage foreign businesses, especially from its regional neighbouring countries, to use the RMB to settle its transactions with Chinese firms whilst building a RMB denominated asset offshore market in Hong Kong without prematurely opening the capital account and increasing the imbalance in its international balance sheet. Success will depend on a combination of well-designed, controlled policies and market forces with an objective for Shanghai to be developed as an international financial centre by 2020. Formation of the offshore RMB market Hong Kong is Chinas RMB offshore centre under the One Country, Two Systems which is needed to maintain the status quo on the capital account and to ensure that any possible negative impact of the experiment can be successfully walled off from the domestic market . Since 2004, daily permitted conversion of RMB 20,000 by HK residents has accumulated to approx RMB 80bn by the middle of this year, mainly made up of low yield deposits, remittances, exchange and credit card services driven largely by anticipated RMB appreciation. In May 2009, Chinas State Council granted approval to 2 foreign financial institutions registered in HK, namely HSBC and the Bank of East Asia, to issue RMB denominated bonds. In July 2010, offshore RMB market gained pace with the signing of the Supplementary Memorandum of Cooperation on the Expansion of the RMB Trade Settlement Scheme which enabled free circulation of the RMB outside the Mainland. In August 2010, China eased restrictions on foreign offshore Banks access to the interbank bond market to offer products with more favourable terms which attract even greater demand for the RMB offshore. Is the internationalization of the RMB feasible and realistic in the current environment? According to the HKEx Chief Executive Charles Li , the RMB is likely to evolve in 3 stages, namely gaining international acceptance in becoming a currency of trade (5-10 years), a currency of investment (10+ years) and ultimately a reserve currency (20+ years). Today, trade settlement in RMB has amounted to RMB 91.6 bn and is still growing rapidly despite current capital account and convertibility constraints. The issue is not whether the RMB will become an international trade currency but as to how fast this can be achieved with market consensus being that full convertibility of the RMB is just a matter of time and revaluation will be forthcoming in the interim. To become a reserve currency, the capital account also needs to be convertible. Further investment options need to be available for Investors to hedge their risk. Strategy of structural reforms and domestic consumption It is expected income distribution, healthcare, provision for public housing, other social services will be the main theme of Chinas 12th Five Year Plan. Following the last financial crisis, China is shifting from an export and fixed investment-led economy into consumption-oriented economy to remove the heavy reliance on export growth. Addressing huge income gap between wealthy urbanites and the poor farming communities is also on its agenda. Spending on Health Care will likely increase 7 fold between 2008-2018 with the constructing of 2,000 new county hospitals and other rural clinics. Other reforms will include building roads, new energy, equities and fixed assets. Central Government has promised to cut carbon dioxide emission per unit of GDP in 2020 by 40 to 45% from the 2005 levels. 80% of external funding for the Chinese economy comes from bank loans, it raises the need for funding source diversification through the Capital Market in Corporate loans and equities. Mainland insu rance and securities companies could be the biggest beneficiaries of these reforms. China will seek to maintain stability on macro, fiscal policy and monetary policy. RMB exchange rate should also maintain relative stability so that domestic manufacturers and exporters can better predict and adjust to the market. Any significant move on the RMB could see foreign money pouring into the country which will cause inflation. If revaluation is large, domestic companies face a risk of being priced out of the market and impact export growth leading to higher unemployment and social unrest. Chinese leaders appear to have concluded that RMB revaluation is a contingency. Given that a more flexible currency mechanism is forthcoming, Beijing needs to prepare its countrys financial system for possible shock effects from exchange reform and make effective the State enterprise. Business Opportunities for Financial Institutions like Credit Suisse The earliest beneficiaries of the RMBs Internationalization will be the Banks, Insurers and Asset Managers with their products offerings. Credit Suisse has strong Investment Banking, Asset Management and Private Banking capabilities and has positioned itself in recent years to take advantage of the reforms and huge growth in China. There will be a growing market in the acquisitions by Chinese state-owned enterprises in the coming years. Chinese Corporate, financial institutions and Government alike will require significant capital in the next 5 to 10 years and the sectors most likely to be in need of financing are financial services, infrastructure and natural resources. The last five years have seen spectacular IPOs in the Chinese market and this trend is likely to continue as long as the Chinese economic growth is maintained. Credit Suisse positions itself in China Credit Suisse is a market-leader in Investment Banking (including Corporate Banking), Asset Management and Private Banking and offers multi product suites, first class execution and distributions, trade settlements and capital market advisory services to our global clients. CS is increasing its business presence in China and has made numerous strategic market professional hires whilst additionally undertaking strategic joint ventures. Credit Suisse has entered into a joint venture in Aug 2010 with ICBC to form ICBC Credit Suisse Asset Management Co. It raised more than RMB 14 bn ($ 2.1 bn) in Chinas biggest bond fund ever called The ICBC Credit Suisse Double Profit Bond Fund. The fund invests in domestic Government debt, Corporate bonds, short term bills and RMB denominated Convertible Notes and is popular with investors sidestepping a weak stock market. Credit Suisse has also entered into a joint venture with Founder Securities Ltd, the first securities JV approved by the Ch inese regulators since new guidelines were put in place in December 2007. The JV was launched with less than 50 staff but has doubled its head count in less than one year with further plans for expansion, betting on a healthy pipeline to underwrite debt and equities offerings, IPOs and MAs in Chinas domestic market. For the nine months ending 30/9/10 Credit Suisse has been involved in 11 MAA deals with a total volume of US$10.443bn, a market share of 8.8% and an overall financial institutions ranking of 4th (Bloomberg). Credit Suisse Private Banking has increased its headcount hire of high calibre Private Bankers to take advantage of the rapidly rising number of affluent households. It is estimated that nearly 1 million Chinese households have financial assets exceeding US 1m. Chinas savings rate of appx 55% of GDP lacks competitive and efficient financial services for investments growth. China is the third-largest wealth generator in the world, with USD 16.5 trillion in total ho usehold wealth and is behind USs 54.6 trillion and Japans 21.0 trillion but could rise 111% to USD 35 trillion by 2015 overtaking Japan to become the second highest in the world if growth continues. Credit Suisse is looking to open new offices in China and will leverage further its dominance with good infrastructure and foundation to build up the Private Banking business, noting at the same time the challenges that come with it in terms of OECD tax treaty, cross-border restrictions and the hiring of experienced talent. As CEO, as much as there is huge growth opportunities for the Banks to increase our global presence in China to achieve bigger revenues for our shareholders, we must ensure that optimal service levels to our clients needs are maintained and to have a rigorous infrastructural, operational, capable resources and a strong regulatory frame-work to adapt to the cultural differences, regulatory policy changes in China and market forces. There is a need prepare ourselv es on some of the risk and challenges if the RMB revalues and the eventual Internationalisation of a fully convertible currency. Risks and Challenges should the RMB revalue or appreciate Foreign exchange risk management and mitigation will be key. A platform to better match payables and receivables minimizing FX risks and costs associated with potential currency mismatches and on Corporate Earnings from US to CHF should RMB devalues Ensuring first class regulatory risk management systems and highly qualified staff Agility in responding to local regulatory changes and market forces due to large revaluation impacting domestic companies and sectors that Credit Suisse has exposure to. Meet the regulatory minimum Capital adequacy and comply to new Basel III standards Significant revaluation impacting Chinas export growth resulting in high unemployment and social unrest. Competition for Foreign Banks particularly if they are constrained in their loan growth or find it difficult to obtain approval to open new branches. Cultural barriers and the challenges of attracting, training and retaining good calibre individuals given the increased competition for e xperienced professionals and the possibility that a number of local market professionals will inevitably be lured back to the Domestic Banks as local financial institutions become more competitive in terms of capabilities, career prospects and remuneration The Chinese market for Private Banking is still immature and strictly regulated. It will take much time and effort to educate various parties including clients. Associated costs involved in increasing the presence in China such as office accommodation, personnel, infrastructure etc and the uncertainty as to how soon such an operation will become profitable against a backdrop of fierce competition.

Epic of Gilgamesh Essay - 915 Words

The Epic of Gilgamesh is one of earliest known pieces of literature. Through years of storytelling and translation, The Epic of Gilgamesh became a timeless classic. This story is believed to have originated from Sumerian poems and legends about the king of Uruk, Gilgamesh. Throughout the epic, many themes arose about women, love, and journeys and the one I would like to discuss is the theme of death. Also, I will discuss if Gilgamesh accepts morality at the end of the story and the development of Gilgamesh’s character throughout the story. The story mainly focuses on the character Gilgamesh and this wild man created by the gods, Enkidu in which Gilgamesh and Enkidu later become good friends. Together they go upon quests to defeat†¦show more content†¦But when Enkidu dies while fighting Humbaba, one can tell a change in Gilgamesh’s character. Since Enkidu was his close and only friend, it makes it more visible that everyone is mortal. One may say that, by going into the forest and facing Humbaba, Gilgamesh makes a name for himself and changes the views of the people in his city. The great accomplishment of killing Humbaba makes him a better person because he protects his city and for his love of Enkidu and his people. This is a considerable amount of change from the beginning of the story. There are no major changes in the character of Gilgamesh until Enkidu enters the picture. Enkidu is the primary reason for the ultimate changes in the personality and maturity of Gilgamesh. The main factor contributin g to the changes in Gilgamesh the love that develops with Enkidu. Enkidu is made to make Gilgamesh more human. In the first paragraph of the book the gods are angry with Gilgamesh and send down an equal of himself, they send down Enkidu. After becoming friends, Gilgamesh changes because he has an equal to be with. From Cedar Forest, Gilgamesh is met by Shamash, the Sun God, who tells him, You will never find the life for which you are searching. This upsets Gilgamesh because he has traveled so far for someone to tell him he cannot have what he wants and is looking for. For there, Gilgamesh travels to see Siduri by the sea. Siduri will not let Gilgamesh pass to through to see Utnapishtim, the only man with eternalShow MoreRelatedThe Epic Of Gilgamesh Essay1721 Words   |  7 PagesMany texts, both ancient and modern, explore the possibilities of living forever. The Epic of Gilgamesh is just one of the stories examining this theory. The Gilgamesh tablets discuss many such issues pertinent to much of today’s population: what is the meaning of life? How will I be remembered? This age old topic is explored through many popular mediums today such as graphic novels and in the film industry. Additionally the immortal question is further studied in some scientific industries, toRead MoreEpic of Gilgamesh Essay1021 Words   |  5 PagesEpic of Gilgamesh . Mesopotamia, current day Iraq, derived its name from words meaning, the land between the rivers, which refers to the Tigris and Euphrates. This land was inhabited during the fourth millennium B.C.E. and throughout time transcended into political and military organizations. The significance of these cultures revolved around important warrior figures and their impact on society. The most important figure that will be discussed is the protagonist from The Epic of GilgameshRead MoreThe Epic Of Gilgamesh Essay998 Words   |  4 PagesThe Epic of Gilgamesh has many important female characters, and from them we can learn how females were viewed in ancient Sumerian society. The women are not typecast with simply one personality and role but instead are shown with many facets. In the Epic of Gilgamesh, women are shown as essential beings who can be either loving and nurturing or incredibly powerful and scary. Ways to combat mortality is a main motive for Gilgamesh and he could do it simply through his children as most men do withRead MoreEssay on Epic of Gilgamesh971 Words   |  4 PagesTitle: Gilgamesh Type: Epic Author: Anonymous Theme: The central idea of Gilgamesh was the greed that he had to receive eternal life. Gilgamesh was a selfish person who was half god and half man and wanted to keep his youth after seeing Enkidu die. Gilgamesh knew his destiny was not to receive eternal life because he was half man. He decided to go against the odds to fight against not having eternal life searching for the secret despite what the Gods told him. Exposition: The storyRead MoreEssay The Epic of Gilgamesh905 Words   |  4 PagesEgypt and Gilgamesh, king of Uruk, were such rulers. They were powerful and cunning individuals, yet they let their own selfish nature ruin the ability to be a great leader. Gilgamesh was said to be the spawn of a god and a human woman. His handsome features, great strength, and cunning intelligence were supposedly the best in the land. Yet, he did not rule his kingdom with justice. He often took advantage of his citizens for his own personal pleasures. The following quote, â€Å"For Gilgamesh, the KingRead MoreThe Epic of Gilgamesh Essay1245 Words   |  5 Pagesfantastical places, lies the narrative of a profound friendship between two men. In The Epic of Gilgamesh, an ancient Mesopotamian literary masterpiece, all of its events are centered around the development of the friendship between Gilgamesh, the tyrannical and stubborn king of Uruk, and the man created by the Gods to both complement and challenge his nature: Enkidu. Each of the three dream sequences in the epic represent different stages of Enkidu’s life – one portends his birth, another foretellsRead MoreThe Epic Of Gilgamesh Essay Essay982 Words   |  4 PagesThe Epic of G ilgamesh is an epic poem from four thousand years ago, from ancient Mesopotamia. It was written on clay tablets, and even if some part of sentences were not able to be recovered, the tale is understable. It is the oldest Epic found, and still one of the most famous too. While the stories are made of different Gods, cows talking, King with perfect strength, giant monsters, it seems hard to find similarities between the Epic and the 21st century. Yet by reading closely the passage fromRead MoreThe Epic of Gilgamesh Essay1139 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;In the epic of Gilgamesh, Gilgamesh embarks upon a quest seeking immortality as a means to peace, meaning, and joy in life. He tries to reach it in many different ways, each as unsuccessful as its predecessor. The two main types of immortality are physical and through the actions or achievements of ones life. Gilgamesh tries first through his actions, but then undergoes a transformation which leads him to next attemp t physical immortality. He eventually comes back toRead MoreThe Epic of Gilgamesh Essay1522 Words   |  7 PagesThere are many vices and virtues displayed in the Epic of Gilgamesh. The Epic of Gilgamesh is a tale from ancient Babylon. Its hero, Gilgamesh the king of Uruk, is two-thirds god and one-third man. Throughout the epic, which consists of three stories, the character of Gilgamesh is developed. This is accomplished by changing the vices he possesses at the start of the epic, and replacing them with virtues he receives by its completion. â€Å"A virtue is a quality of righteousness, goodness, or moralRead MoreThe Epic Of Gilgamesh Essay991 Words   |  4 Pages The epic of Gilgamesh is a tale that displays multiple didactic messages throughout the course of the story. These morally oriented instructions that shape the epic’s characters are very much applicable to our current lives. Messages like: the importance of perseverance, that drive that pushes you to excel, the down side of sexual passion when not tempered, and how we need to keep our pride under control, not letting it cloud our judgement. These principled themes, among others, are clearl y visible

Internal Factors Influencing Consumer Decision-Making process The ase Literature review

Essays on Internal Factors Influencing Consumer Decision-Making process: The ase of Coke Consumers Literature review The paper "Internal Factors Influencing Consumer Decision-Making process: The Ð ¡ase of Coke Consumers" is a good example of a literature review on marketing. The consumer  decision-making process is a road map that represents thoughts, evaluations, and actions that lead an individual to accept or reject particular products. Precisely, it refers to the behaviors portrayed by a consumer in the processes of a search for, evaluation, selection, purchasing, use and disposal of products and services (Blythe, 2008). According to Lamb et, al (2011), the consumer decision-making model involves â€Å"need recognition, a search of information, evaluation of the available alternatives, purchase decision and post-purchase decision†. Understanding of the consumers’ decision-making processes helps in formulating effective marketing strategies and plans. Coca-Cola Company is the largest manufacturer of non-alcoholic beverages in the world. Some of the successful global brands of th e Coca-Cola Company include Die Coke, Sprite, Fanta, Glaceau vitamin water, Oasis, Oasis extra light and Relentless, Sprite Zero, Schweppes zero, 5 Alive, Kia ora, Kia ora zero and Powerade Powerade zero. The Coke brand is present in more than two hundred countries across the globe. According to Lantos (2010), the successful performance of coke in the highly competitive soft drinks market can be attributed to the Coca-Cola’s strategies to understand consumers’ needs and behaviors and its effective customer management and response strategies. Lantos (2010) explains that the innovation of these products was influenced by purchasing behaviors of different consumer segments.Internal Factors influencing decision makingConsumers of soft drinks such as coke can be described as problem solvers whose purchase decisions are influenced by their perceptions, individual personalities, and attitudes towards this product (Lee Johnson, 2012). According to lee Johnson (2012), coke co nsumers also focus on consequences when making their purchasing decisions. These behaviors are best described in Maslow’s hierarchy of needs, attitude-towards-object, Freudian, consumer perceptual process and classical conditioning learning models. Therefore, the main factors influencing decision-making processes for coke consumers include motivation, perception, personality and self-concept, attitude and learningConsumer motivationMotivation refers to an innate force that drives an individual to make a decision or engage in a behavior. It develops from an inner tension caused by unsatisfied desire (Bose, 2010). The need to fulfill specific desires drives human action. Unsatisfied needs lead to tension which, in turn, drives individuals to develop specific goals to satisfy these needs. Thus, consumers select specific product categories and brands that they believe are going to satisfy their needs, as described in the Hierarchy of Needs Theory. The Hierarchy of Needs theory wa s proposed in 1943 by Abraham Maslow.

Big Foot Research free essay sample

However, several colors have been reported such as dark brown, reddish brown, light brown, gray, and in rare instances, white. Most sightings have reported that the hair on Sasquatch is quite wiry and appears to be matted to the creature. Sasquatches are foragers. A few cases to support this statement are that they have been seen washing and eating wild onions in a stream. Crouching over a water hole washing edible grass roots. There were two piles, one washed and the other unwashed. Walking through a forested area stripping spruce buds off the trees and eating the seeds. It would also pull down branches to eat the buds. Head lights of a car caught a Sasquatch eating apples in front of a house. Many trees had the fruit stripped off higher than a human could reach. Stealing corn and turnips from a vegetable garden, chickens and turkeys also missing. A bedding area was found in an abandoned mine shaft, there were many brussel sprout stalks were found near the entrance. We will write a custom essay sample on Big Foot Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A thousand 16 inch tracks were found, they showed a Sasquatch stripping the bark from trees to look for insects. Two deer hunters witnessed two dark brown Sasquatches 7 to 9 feet tall reaching down under rocks to find insects and worms. Two Sasquatches in a creek turning over rocks and eating something, possibly insects or small fish. A witnessed an animal digging up clams on the shore. They shot at it thinking it was a bear it stood up, screamed and ran away on two legs. Twenty people on two commercial fishing boats approached the shore, a Sasquatch on a mud flat stood up and ran away. They checked the spot where the creature stood and realized it was digging clams. Two adults and one juvenile witnessed digging up hibernating ground squirrels and feeding on them. Scavenging on road kill. How long have they been around? | Notes: Over the last two hundred years there have been thousands of reported sightings of Sasquatch and Possibly thousands of unreported sightings as well. Hundreds of footprints have been found and cast all over North America. Wide shoulders and a deep chest. Arms are longer than legs and hang down below the knee. Short thick neck or the appearance of no neck. This is due to the fact that the spine connects to the back of the skull and the Trapezius muscles are more developed. Pointed head, a unique anatomical characteristic of the Gorilla. This is attributed in the adult male to a prominent sagittal crest overlaid with a pad of fibro fatty tissue. This characteristic is less pronounced in females and smaller bodied adult males. Extreme muscularity. Broad, flat face. Jaw that protrudes beyond the nose. This anatomical feature (prognathism) is distinctly ape-like. Prognathism is due to the need for large jaws and teeth for mastication. Brow-ridges, above the eyes is a huge shelf of bone. Hair color is most often described as light brown, dark brown or black. Other colors that have been reported are grey, light, white, silver-tipped, and red to reddish-brown. Hair length is longer on the head, shoulders, and arms, than anywhere else on the body. Hair distribution, body is completely hair covered except for patches of bare black skin on the face, chest, soles of feet, and palms of hands.

GIS Project Environmental Hazards in the USA

Among the variety of problems that disturb people, it is not always easy to define one particular problem and prove that it is the only one that deserves people’s attention. Problems connected to nature and human impact on it is considered to be a burning aspect to deal for a long period of time. â€Å"As the world population grows, so more people are exposed to hazard† (Smith 3); this is why the decision to choose environmental hazards as the topic for this GIS project is not accidental.Advertising We will write a custom essay sample on GIS Project: Environmental Hazards in the USA specifically for you for only $16.05 $11/page Learn More Study Objectives The main purposes of the study are the evaluation of environmental hazards, analysis of the historical facts, and development of the ideas on how to prevent some hazards in future or, at least, get prepared for possible damages. People awareness about the possibility of natural hazards tur ns out to be not enough; and the process of mapping hazards and identification of the places which are in danger. Literature Review It is known that solving problems during the GIS project â€Å"involves several distinct components and stages† (Longley et al. 15); this is why it very important to define one purpose to be achieved during the analysis and several supporting ideas on how to comprehend the importance of hazards’ evaluation. The results of numerous investigations on different levels show that â€Å"it is impossible to live in a totally risk-free environment† (Smith 4); however, there is always an opportunity to examine what threats are waiting for people in future and the ways of how these threats may be overcome or minimized by means of human actions. Methodology The current study is based on the evaluation of the particular territory and the analysis of the data given online. The ideas offered by the National Institute of Environmental Health Scien ces may be used as a reliable and powerful source to define what challenges created by nature are the most serious for people. After earth conditions are taking into consideration, it is possible to rely on the census data in order to clear up what parts of North America may be changed or damaged by nature. In general, the use of different methods that depend on weather conditions and population level seems to be the most adequate for this type of work. Planned Analysis A thorough evaluation of conditions that may influence the development of environmental hazards is the central point in this work. The analysis of information found has to be divided into several logically arranged steps: earth analysis, population, human effects on nature, and possible territory for hazards.Advertising Looking for essay on geography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Results At the end of the study, it is expected to define the most vulnerable t erritory and the outcomes of hazards. It is also necessary to clear up what types of hazards are possible in the chosen territory and how serious the level of damage can be. Evaluating the already found information, it is possible to predict that the north-west of the United States of America may undergo considerable damages due to the level of population and the structure of the earth. The main point is to focus on hazards’ types and effects. Conclusion In general, the GIS analysis of environmental hazards in the USA shows that a number of dangers for people exists all the time, and people should not only be aware about these threats but also be able to take necessary precautions and be saved. Works Cited Longley, Paul, A., Goodchild, Michael, F., Maguire, David, J., and Rhid, David, W. Geographic Information Systems and Science. London: John Wiley and Sons, 2005. Smith, Keith. Environmental Hazards: Assessing Risk and Reducing Disaster. New York: Routledge, 2004. Appendix F igure 1: Droughts in America Advertising We will write a custom essay sample on GIS Project: Environmental Hazards in the USA specifically for you for only $16.05 $11/page Learn More From: http://earthzine.org/wp-content/uploads/2009/03/fig-3.jpg Figure 2: Census Data Figure 3: Acceleration of Peak Ground This essay on GIS Project: Environmental Hazards in the USA was written and submitted by user Jamir Baldwin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Math Checkup Unit 1 Lesson 3 Essays

Math Checkup Unit 1 Lesson 3 Essays Math Checkup Unit 1 Lesson 3 Essay Math Checkup Unit 1 Lesson 3 Essay Essay Topic: A Lesson Before Dying Linear Functions Answer the following questions using what youve learned from this lesson. Write your responses in the space provided, and turn the assignment in to your instructor. 1. What is the slope of the line in the graph below? Show your work. Answer: To find out the slope, you must first take two separate points on the graph, such as (-5,-1) and (0,1). Then, it’s a simple matter to use the equation [pic] to find the slope: [pic]= [pic] 2. What is the slope of the line represented by the table of values below? How do you know? |x |y | |-2 |3 | -1 |4. 5 | |0 |6 | |1 |7. 5 | |2 |9 | Answer: By taking two different (x,y) values from the table and using the [pic] formula, we can easily find the slope. For example, let’s use (-2,3) and (0,6): [pic]= [pic] 3. Which of the following graphs could be the graph of y = 4x 5? Circle the letter of your answer(s) and explain your choice(s). a. b. c. d. 4. Write the equation of the line that passes through the points (3,7) and (-1,2) in: The slope is [pic]=[pic]=[pic] a. Point-slope form -2=[pic](x+1) b. Slope-intercept form y=[pic]x+[pic] 5. What is the slope of a line that is perpendicular to [pic]? Show your work. Answer: A line perpendicular to y=[pic]x would have a slope that’s the reciprocal of the slope to y=[pic]x. So the answer is [pic]. 6. Write the equation of a line passing through (0,6) and parallel to the line [pic]. Answer: y=[pic]x+6 7. Which of the following tables of values could have been generated by a linear function? How do you know? a. |x |y | |-2 | -3 | |-1 |-5 | 0 |-7 | |1 |-9 | |2 |-11 | b. |x |y | |-2 |1 | |-1 |3 | |0 |6 | |1 |10 | |2 |15 | c. |x |y | |-2 |1 | |-1 |1 | |0 |1 | |1 |1 | |2 |1 | Answer:Table A is a linear function, since it has an even distribution in both its x and y values. Table B is NOT a linear function, since it doesn’t have an even distribution in its y values. Table C is a linear function, since it has an even distribution in both its x and y values. 8. For each table in #7 that could have been generated by a linear function, calculate the slope of the line produced by that function. Answer: The rise over run formula [pic] shows the slope of a function table. Table A has a slope of [pic]= [pic]= -2. Table C has a slope of [pic]= [pic]= 0. 9. The cost of hosting a dinner in a particular restaurant is given by y = 18. x + 250, where x is the number of people at the dinner and y is dollars. What is the slope of this function? What does it mean in the context of the problem? Answer: The slope is 18. 5. It means that each person that attends costs $18. 50. 10. The cost of hosting a dinner in a particular restaurant is given by y = 18. 5x + 250, where x is the number of people at the dinner and y is dollars. What is the y-intercept of this function? What does it mean in the context of the problem? Answer: The y-intercept is 250. This means that you must pay $250 BEFORE you pay for each guest’s meal. 11.Write the equation of the line that is parallel to the x-axis and goes through the point (1,4). Answer: y=4 12. Does the point (2,6) lie on the line that connects (1,4) and (0,3)? Explain. Answer: The equation for the slope of (1,4) and (0,3) is y=x+3. Just plug (2,6) into the equation: 6=2+3? No. 6=/=2+3 So, no. (2,6) does not lie in the line that connects (1,4) and (0,3). 13. Which of the following pairs of lines are perpendicular? How do you know? Perpendicular? a. [pic] and [pic]No. Their slopes are NOT negative reciprocals. b. [pic]and [pic]Yes. Their slopes are negative reciprocals. c. [pic]and [pic]No.Their slopes are NOT negative reciprocals. 14. Jeremy uses the linear function G = 12h + 50 to represent the grade, G (in points out of 100), that he can earn on an exam as a function of h, the number of hours he spends studying for the exam. a. Identify the slope and y-intercept of Jeremys function and explain what they mean in the context of the problem. The slope is 12 and the y-intercept is 50. This means that Jeremy’s score, if he didn’t study, would be 50. However, for every hour he studies, his score will go up 12 points. b. If Jeremy spends 3 hours studying for the exam, what grade does he expect to earn?Show your work. G = 12(3) + 50 = 36 + 50 = 86 Jeremy can expect to earn 86 points on the test if he studies for 3 hours. c. How many hours should Jeremy study if he wants to earn a perfect score on the exam? Show your work. 100 = 12h + 50 50 = 12h h = 4 hours, 10 minutes. 15. Suppose that demand, D, for a particular product is given by the function D = 100 2p, where p is the price in dollars of the product and D is the number of products that can be sold at that price. a. What does the slope of this function mean in the context of the problem? The slope shows that for each dollar the price increases, two less items will be sold. b.What price should be set in order to sell 75 items? Show your work. 75 = 100 2p 2p = 25 p = $12. 50 The price should be set as $12. 50 to sell 75 items. 16. Temperature may be given in degrees Celsius or in degrees Fahrenheit. The freezing point of water is 32(F or 0(C. The boiling point of water is 212(F or 100(C. a. Write the equation of a line that shows the relationship between degrees Fahrenheit and degrees Celsius. C=[pic](F-32) b. What is the temperature in Fahrenheit when it is 17oC? 62. 6 Fahrenheit c. What is the temperature in Celsius when it is 79oF? 26. 1 Celsius 17. Write at least three different expressions that mean slope. Answer: Slope=[pic]=[pic]=[pic] 18. In order to write the equation of a line, what two pieces of information do you need? (Hint: there may be more than one answer to this question. ) Answer: You must know both the slope and y-intercept to write the equation of a line. 19. The cost of manufacturing soccer balls is given by C = 24,000 + 7x, where x is the number of soccer balls produced. a. What is the slope of this equation and what does it represent in the context of the problem? The slope is 7, and that means each soccer ball costs $7. b. What is the y-intercept of this equation and what does it represent in the context of the problem?The y-intercept is 24,000, and it means that you have to pay $24,000 BEFORE making any soccer balls. c. If a manufacturer wanted to spend less than $30,000 to produce soccer balls, what is the maximum number of balls that can be produced? Show your work. 30000=24000+7x 6000=7x 857. 14=x The maximum number of soccer balls that can be made without spending above $30000 is 857. 20. Write the equation of a line that is parallel to the line connecting (2,5) and (-1,-4). Answer: y=3x+5 This is the only line with a negative slope and a negative intercept.

Management--corporate governance Essay Example | Topics and Well Written Essays - 1000 words

Management--corporate governance - Essay Example It has been observed that there exists a high level of inequality in the society and the same could prove to be disastrous for the development of an economy. It is thus with, this objective that the recommendations are sought to improve the workings of the corporate world, encourage equality, transparency and accountability and make the Australian remuneration system internationally competitive - i.e. at par with international standards. According to the new recommendations, the key management personnel will now be prohibited from voting their shares on remuneration reports. Such a step would bring about significant reforms in the corporate world, and encourage entrepreneurship and innovation, thus contributing to the nation's economy and prosperity. Furthermore by prohibiting the management from voting their shares on the remuneration report, it would help in increasing shareholder signal on non-binding vote thus leading to better informed shareholders. The recommendations 4 through 9 (with the exception of recommendation 5) essentially seeks to restrict the activities of the shareholders with regard to their voting rights on the basis of remuneration reports; simplify the language used in such reports to make it more accessible to the investors; and to encourage the disclosure of remuneration paid to all management personnel occupying key positions in organizations as opposed to the existing arrangement which stipulates the reporting of remuneration of the top five management personnel. Concerns have been raised regarding the remuneration received by executives and particularly with regard to the level of average wages received by them. These concerns have existed since long, but have caught momentum in the wake of the global financial crisis resulting in a substantial reduction in the shareholder wealth, and the resultant consequences - those of rising unemployment in the nation. The key objective thus, of establishing a robust framework for deciding appropr iate remuneration for executives is to ensure that the trust of the communities at large in corporate governance is suitably upheld, in the larger benefit of the wider economy. The reforms in executive remuneration have been sought by various segments of the society since long, and such changes, are aimed at resolving the issues raised by the them, with regard to excessive payments made to the executives which depict their greed and mismanagement / misappropriation of funds; which is likely to culminate into a financial crisis, affecting a large section of the society as well as the economy. Furthermore, the recommendations would help in putting an end to constant public enquires and outcry with regard to their deteriorating standards of living on account of increase in taxes to bail out companies caught in deep financial crisis. Furthermore, the Commission aims to ensure through these recommendations that it will help in reducing or eliminating the at least some of the doubts and c oncerns revolving the remunerations paid to the directors and key management personnel and reinforce faith in the investors, and in the wider community. One of the key objectives is to stabilize management remuneration and prevent it

Explain the 'open systems' approach to organisations, and how Essay

Explain the 'open systems' approach to organisations, and how environmental factors can affect the business organisation. Use the case to illustrate your answer - Essay Example In an open system, all aspects of an organisation starting from inputs all the way through the production process of outputs, and evaluation are all considered as being important. Boundaries and the external atmosphere are also very important to an open system. Strong open system analyses information that it receives from its surroundings makes the necessary changes in the organisation and then transmits the essential feedback to its environment (Thompson, 2011:12). Icy Foods Limited had no strong because when its external environment changed, it did not make the necessary changes in internal environment in order to boost their sales. Scott (2003) proposed several aspects that characterise open systems. These include self-maintenance, protection, boundaries and subsystems (Scott, 2003:89). In self-maintenance, organisations get the resources they need from the environment to survive. In terms of protection, organisations do not have to safeguard the environment, rather they use it as a source of information. In terms of boundaries, organisations have boundaries that are difficult to define. Lastly, when addressing subsystems, Scott (2003) notes that organisations have subsystems that are correlated in dynamic interaction (Scott, 2003:90-91). The organisation, being an open system relies on its external environment for the procurement and use of what it produces and the products that it offers. If the requirements of the organisation’s external environment change, they directly affect the organisation’s ability to sell what it produces. As seen in the case of Icy Foods Limited, the growth of the total sales of ready meals by large supermarket chains reduced the number of independent supermarkets that Icy Foods Limited used to supply to. Since several of Icy Food’s customers were forced out of business, the sales of the company reduced greatly. As a result of the

Effect of Culture on Marketing Strategy

Effect of Culture on Marketing Strategy Current cultural diversity in Sri Lanka is evolvement from its rich history and commenced from the civilization of Yaksha and Naga tribes and more importantly nourishment from the Buddhism. Further, Sri Lankan culture is influenced by Indian invasions and from going through Portuguese, Dutch and British rules; Sri Lankan culture is diverse like its natural heritage.   In the early 19th century, the British rule introduced democracy, modern education, legal and commercial agriculture system. Now Sri Lanka is a mirror of its own ancient and modern cultures which is diverse from its cities to far villages across the island. Sinhalese and Tamil are the most widely spoken languages in Sri Lanka, with around 74% of population can speak in Sinhalese, while more than 18% can speak Tamil. Muslims also speaks Tamil as their main language. The colonization started with the Dutch followed by the Portuguese and finally long standing ruling by the British had an impact on the languages, as well as opening the history to the international trade. In addition to Sinhalese and Tamil, English is also used by the Sri Lankan population which was concentrated to urban areas initially are now expanding to rural areas with the more prominence to English is given in the education system and increased IT literacy. English is maily used for commercial and official purposes. Sri Lanka is a multi-religious and a multi-ethnic country and Buddhists account for approximately 69% of the population, followed by the Hindus with around 15% of the population. Also inherited from India, Hinduism too has a long and rich history in the country. Most Hindus are Tamils and they account for a majority in Northern Sri Lanka, as well as in the Eastern, Western and Central regions (up country) of the country. Islamic community accounts for around 8% with a majority are domiciled in the Eastern and Western regions; as well as around 8% followers of Christianity. Having a healthy literacy rate of around 90% (source: United Nations Development Program Report 2009) and around 83% of the population having secondary education ranks Sri Lanka on top among other developing nations. The complex ethnic and religious mix of Sri Lankan society and also traditions and rules inherited from colonization have given rise to a mixture of laws which include Roman-Dutch Law, English common law, , Kandyan, and Jaffna Tamil law (Thesawalamai Law). Accordingly, Sri Lanka is a country rich with culture and cultural diversity. Its people live their daily lives very close to their religious beliefs, adherence to traditional norms, family orientation (close bond with their families in all aspects of life from birth to death), mother centric society and attachment to native foods (mainly rice) and etc. can be considered as main cultural values. Hence, whatever the product or service that marketers are confronted of promoting, they will have to consider the Sri Lankan culture and cultural values to be a major influencing factors to the success of the product or service. Further, the fact that the culture is not static (dynamic) and change over time and people get adjusted puts the Marketer in a more challenging situation as he needs an understanding of all aspects. Cultural Values Societies have values that are shared by its members. As stated above, values serve as guiding principles for culturally acceptable behavior. It defines what is right? What is wrong? What is important or unimportant?. The values emphasize those objects, conditions that those members consider important. Values are more related to the norms of a culture, but can be more abstract than norms. For example raising of the national flag during nationally significant occasions or even in the case of a wedding or singing the National Anthem in national ceremonies and also government establishments (including some private entities) prior to commencement of work are values. Further, they reflect the value of patriotism. In the recent past in Sri Lanka patriotism has taken a new wing particularly in the aftermath of successful war and now it has extended to trading and commercial world with the theme Buy Ours (Ganna Ape De). Therefore this new trend has bearing on consumer behaviour. As an exampl e, recently launched KIK COLA (Elephant House) advertisement features that till the last drop Sri Lankan with primary focus on Coca Cola. Even Lanka Bell advertisements mainly based on the theme 100% Sri Lankan. Why are cultural values so important? The cultural values of a community give it a unique identity of its own. People are the driving force of this uniqueness. Culture is shared among the people in the community, society or sub group. Culture is passed down from one generation to the other and gets evolved over time. It links people of a region or society together. The customs and traditions the society follow, the clothing they wear, the festivals, the food they eat, and importantly, the cultural values they follow, binds them. Analysis of how Sri Lankan Cultural Values Affect the Consumption of Selected Products and Services First we will get a brief understanding of Sri Lanka as a Customer. According to the Annual Report of the Central bank of Sri Lanka (2009) the population statistics can be summarized as follows, Mid-year population (000) in 2009 : 20,450 Mn Age distribution (000) in 2009 0 14 years: 5,378 Mn 15 64 years: 13,784 Mn 65 years and over: 1,288 Mn Also the Per Capita income is in the rage of USD 2,000 and is expected to double corresponding to the GDP growth by 2016. Having an understanding of what culture is, what cultural values are in general and the Sri Lankan culture and cultural values, we will now evaluate how those aspects have influenced the consumption of several products and a service in the Sri Lankan market. Herbal Soaps Sri Lankan culture is very much related to the nature. All most all the aspects of the Sri Lankan culture are linked with the wonders of the nature. Ayurvedic medicine is a treatment method unique to Sri Lanka and all Sri Lankans (irrespective of what religion they belong to) know and have faith on its healing capabilities. We did not see herbal soaps in the market at the beginning and until recent past only a few manufactures saw the opportunity in herbal products. Then we saw even foreign brands like Lux and Lifebuoy taking up the herbal route since the herbal soaps prove to be profitable and attract a larger target market segment because herbal soaps are very much in line with our values and beliefs particularly it reflects our attachment to nature. Generally Sri Lankans value old things. Ayurvedic medicine has been practiced in Sri Lanka for thousands of years and people still have faith in it and values it. This has been used by various marketers and now we can almost get anythi ng in its herbal format. Child Milk Powder The bond between the mother and her child is cherished and valued in almost in any civilized culture. When considering the modern era, generally the state of that bond in Sri Lanka and other South Asian countries much more stronger than in any other country. The bond between the child and the mother is built mainly through the nurturing aspect of that relationship. In the Sri Lankan context (mother centric culture) it is deeply believed that there is nothing more vital to child than the love and warmth of a mother and mothers milk (breast milk). Breast feeding is fading away in many European countries and getting used to supplement formulas, but in Sri Lanka it still holds strong. Sri Lankan mother generally breast feed their children for at least for two to three years. In this context child milk powders have an enormous challenge because it is widely believed that there is no replacement for breast milk. Hence, what the marketers approach has been to place the product as a suppleme ntary which provides the nutrition and protection from deceases. If it were to come as a replacement for breast milk, the product wouldnt have survived for long. This situation also facilitated with the increase in working women in Sri Lanka but culturally Sri Lankan women are mostly supposed to be housewives and to take care of the children. The Brands like Anchor Pediapro, Cow Gate, Nan, Enpro Grow, Enpro Lac are some of the child milk powder available in Sri Lanka market. Automobiles Sri Lanka has been using automobiles since the period in which British were in power. First automobiles seen on the Sri Lankan roads were European made. But now we can see automobiles from India, Japan, Indonesia, Malaysia, Korea, Taiwan and various other countries and also the assembly of vehicles was commenced in Sri Lanka in the recent past. At first, European vehicles were used by the higher end of the society and now also European vehicles are driven by upper class people in the country. Those vehicles are priced higher and can be afforded by only those people. But when the Japanese entered the market (in 1960s), they came up with economical vehicles that can be afforded by the middle class people as well. There is strong belief among the Sri Lankans still that if someone wants to buy a good vehicle with quality, economical fuel consumption, durability and moderate prices they would first select the Japanese vehicles among other countries which offer same features. This belief a nd attitude is further proven by the high prices in the second hand market for Japanese vehicles and people prepared to pay more for Japanese vehicles. European vehicles are relatively less valued in the second hand market. Hence the demand for Japanese vehicle is geared by the beliefs among the Sri Lankan people (adherence to traditional norms) that a Japanese vehicle is economical and gives value for money and trustworthy. However, we have recently seen Indian brands promoting their vehicles to be the most economical but still we cannot see the trust on Japanese vehicles going down. Pain Relief Balms Sri Lanka having a rich heritage in Ayurvedic medicine, people were used to applying Ayurvedhic oils and pastes to their every day bruises. The recipes and formulas have been passed down through generations and some recipes are household known facts. During the last decade or two we saw the market bombarded with various balms to be used for bruises and to relive pain. Wintegino, a famous UK brand, can be highlighted for usage among the people and now sprays (other than balm) with the same effect can be seen in the market. However, it is a known fact that Siddhalepa a brand which has its roots in the Ayurvedic medicine tops all such balms and oils in the market by sales, and it has been doing this for decades. The secret of this success is the faith/beliefs that Sri Lankan people have on Ayurvedic medicine which the effects have being proven over centuries. The people still has the faith (beliefs) that Ayurveda is the safest way of medication with minimal or almost no side effects. Si ddhalepa is proven product with real Ayurvedic essence. Unless it is to be used in quick and convenient manner (in a sport event to be treated to injured players, where most likely a spray would be used) Ayurvedic balms are preferred by Sri Lankans where the demand is directly linked to cultural beliefs and rich heritage. Pawning of Jewelry The provision of financing for immediate money needs by pawning jewelries has become a prominent business segment for financial services sector including the banks (formal banking sector). However, traditionally pawning business was dominated by the village merchants (Poli Mudalali) and despite the high interest rates and also the low security of jewelries pawned the people still used to go these village merchants simply due to reason that culturally the pawning were deemed as a sign of severe economic hardships and economic mismanagement of the particular person and family. Particularly in rural areas and areas close to Colombo, the people have a very close relationship with their families, relatives and neighbors and hence the negative points of view formed by others are considered to be very critical and long lasting. Therefore people used to go in times (especially night times) to the money lenders to ensure the confidentiality and did not turn up at banks. However, the money circulation on pawning is considered to be very high and which provided a new perspective to finance sector to expand this business segment. Accordingly, in the recent past all financial institutions are heavily promoting the pawning business as it is risk free (due to security in terms of gold) and profitable. For this purpose, the first initiative was to have separate areas for pawning customers to confidentially attend to the matter which was major relief from a severe cultural burden. This situation coupled with low interest rates and high security for the customers reduced the negative trends or beliefs towards pawning in Banks. In fact today the all banks and other financial institutions use advertising heavily and also sales promotions are in place to attract customers namely providing the highest amount per pound, facility to settle the amount in installments, giving gifts on each pawning, raffle draws and etc. Analysis on How Cultural Values are Important for Marketing Strategic Decisions Based on preceding sections it is obvious the impact of culture and cultural values on consumer behavior. Accordingly, cultural values has to be considered in marketing and developing marketing strategies as they have a significant impact on the purchasing behaviour of the consumers. How culture and cultural values could influence the buyers/consumers buying decisions? This is not a simple process which someone could easily conclude but rather it requires a detail examination. Since the consumers are culturally different, the processing of information in a cursory and spontaneous manner reflects culture-based differences. As an example when you go pass a roadside billboard or when you watch a TV advertisement, they will influence/persuade you provided it in line with your cultural values or norms. When coming up with a marketing strategy for a product, it is important to understand the level of the culture of the market since behavior at different levels of the culture varies. From the marketing perspective four levels of cultures could be identified and according to Srnka (2004) they are Supraculture, Macroculture, Mesoculture and Microculture as shown in Figure 1 in next page. Four Levels of Culture Based on a Marketing Perspective Source: Article by Dr. Katharina J. Srnka on Cultures Role in Marketers Ethical Decision Making: An Integrated Theoretical Framework 2004 As we move down the cultural levels the approach of the marketer needs to be customized to the target market, because when we move down the number of people in that level comes down as well as the detail of their preferences increases. It is not possible to assess the impact of a respective consumers cultural background on marketing strategies in general, because the specific elements of the marketing- mix, i.e., 1.price, 2. place, 3. product and 4. promotion strategies are all more or less affected by culture and hence each component of the marketing mix should be compatible with the cultural context as non compatibility of even one component may result in products or services being rejected by the target market. Pricing, which is the first element of the marketing- mix, refers to decisions about the actual product or service price the consumer has to pay and considers production costs, as well as the consumers willingness to pay, which might especially be affected by his or her cultural background. The willingness to pay represents the valuation of products. Since consumers learned during the process of which products they should approve of and which they should not, the culture influences the appreciation of certain products as well as the willingness to pay. On the other hand, decisions concerning pricing interact with the economic development of a country. Hence, cultural background might serve as a determinant of the target market and pricing mechanism. In the context of distribution policy (place), culture might also be important to differentiate between several target markets, even if the characteristics of the culture do not have a direct impact on decisions concerning product distribution. Nevertheless, different cultural values have to be considered when distributing products because consumers from different cultures have different buying habits. For example, in Sri Lanka liquor is prohibited to be sold near any religious places due to the strong religious foundation followed by Sri Lankans. Thus, cultural background has to be taken into account in determining the distribution channel of products, but the differences between cultures that are of interest for decisions on distribution policy are observable, which makes it easier to consider these differences in product distribution. The third element of the marketing- mix, product development, is much more affected by the consumer s cultural background. As the product attributes are expected to bring about solutions which should satisfy different cultural background of consumers, culture has to be considered in the development of products. Otherwise, products may not be in accordance with what the consumers expect the products to be. Moreover, products which are preferred in certain usage situations such as religious ceremonies vary because of culture and as an example in a Hindu wedding which mostly conduct in Hindu Kowil are served with vegetarian foods. The PIZZA HUT had pizzas made out of all meats namely chicken, beef, pork and mutton. However, Muslims due to their religious preaching do not eat pork and also do not turn up in places where pork is served. Also having Halal certification is a must for Muslims to have chicken. Accordingly, PIZAA HUT has now stopped serving pizza made out of pork and got certi fication from All Ceylon Jamiyyathul Ulama Committee for Halal Certification. The fourth element of the marketing- mix is the development of communication strategies (promotion) which broadly consists of Integrated Marketing Communication (IMC) tools such as advertising, personal selling, sales promotion, direct marketing and publicity. It is argued that even the branding and packaging also form part of IMC. IMC are very much culture sensitive and hence should be designed properly. As an example, Anchor always uses the theme Trusted by Mothers for its milk powder and it is a powerful communication strategy. Whereas once Nespray (full cream milk powder) had an advertisement featured by famous Actress Sriyani Amarasena and in that it was emphasized that she was given Nespray milk by her parents which she did for her daughter and now same milk is given for her granddaughter. But this advertisement was not popular as it was considered as an insult to motherhood. Further, if a Marketer wants to communicate that its product is particularly appropriate to certain usa ge situations, it is not satisfactory to only observe consumption patterns, it is also necessary to get to know the reasons for culture specific consumption habits. Hence, in order to convince consumers of the appropriateness of certain products, it is of major importance to know the reasons why consumers prefer some products over the others. Generally IMC strategy should consider differences in religions, languages, differences in infrastructure and legal parameters. The interdependency between culture specific buying motives and the development of communication strategies is due to the main elements of culture such as symbols, heroes, rituals and values. As advertising plays a major role in a companys communication strategy (IMC) and is affected by all kinds of cultural dimensions and hence advertising especially has to consider cultural values and cross cultural differences. As an example the Avenger mens perfume advertising included that after applying the perfume the person appeared for the advertisement become violent or very emotional with girls. However, this promotional strategy was not successful as it was not culturally acceptable in the Sri Lankan context. Also the recent advertisement on Provado, an agro chemical produced by Heyleys Agro Products Limited, has an advertisement for which famous musician Sunil Perera appeared and it had double meaning phrases and there were many complaints against this from all levels from agricultural community and hence certain parts were edited/deleted and the new version is probably acceptable. Further, the Ceylinco Insurance which uses negative approach in advertising is not culturally viable though the norm that all things including human lives are uncertain since culturally we are still not prepared to accept or think of a death or other form of hazard. Conclusion If a marketing strategy is able to influence the behaviour of a potential customer in manner that makes potential customer convert to an actual customer (makes him to buy) the marketing strategy can be judged to be a success. To do that effectively it is required to understand what makes people behave in the manner they do especially their buying behaviour. Many studies have proven the behaviour of a person is mainly influenced by that persons culture and the cultural values that person holds. According to this study it is clear that the demand for products and services are created by the influences of cultural values pertaining to the respective culture. Further it can be stated that a successful marketing strategy adopted in Sri Lanka needs to address and consider the cultural diversity and uniqueness aspects in the Sri Lankan culture which influence the Sri Lankan customers purchase of products or use of services in a continuing manner.

The Importance Of Planning For A Stereo Manufacturer :: essays research papers

The Importance of Planning For A Stereo Manufacturer There have been a continuously developing process of recording, prepare & process, and playback equipment during the last century. This has placed the music in a totally new position in our society. Prior to the 20'th century music was only related to special occasions like concerts and the high festivals. This has changed. Nowadays we listen to music wherever we are, in supermarkets, cinemas, radios, official places and even from small pocketsized players. Earlier all music was live, today almost all music we listen to are recordings. This also states that, the trends in the music industry is ever changing. The development of sound-recording technique has matured a serious audio industry. It contains of a wide spectre of different manufacturers, which often link to each other and to other participants in the music/audio industry. Sale of records became the modern audio industry's launch. Because all record players around the world were standardised, the sale of records had an enormous take off. This made it possibilities to earn a good profit in the music/audio industry, and many different equipment manufacturers arised. The market was, and still is, alive because of the continuing audio developments. Radios, cassette players, CD players, DAT players, minidisk players, etc. give rise to even more sales. In the 1960's the firs stereo recordings were made. Soon afterwards, the industry introduced the notion Hi-Fi (high fidelity) just to make clear how far the development had come. When the cassette tape was introduced in the 1960's, many problems were solved. Now it was possible to produce a recorder which could be used when the surroundings were in motion (i.e. in a car) . Now it was workable to bring the source of music were ever people wanted. The cassette could also record, and was extremely easy to use compered to the LP. Also the cassette became standardised. Later we got DAT, CD, minidisks, etc. which all have brought the audio market a step further. The stereo industry of today is noticed by several manufactures that compete in the same market. Hence that competition is severe and the importance of being in front with design innovation, product consistency, value for money, sound quality and the firm's goodwill, is of greatest importance. This also means that planning is crucial. Planning is something that is arranged beforehand. Worked out in advance to reach a goal. "The ability to determine appropriate objectives:'doing the right thing '. The stereo industry consists of two main segments, the home stereo market and the professional market. Even though many manufacturers operate in both these markets, I will assume that Sonic Wave Ltd.

Example Essay

Example Essay Most Americans spend about three to four hours a day watching TV, according to Nielsen Numbers. During this time Americans encountered commercials with promising product that improve your life. When it comes to love, the media uses sex to lure in the customer. We see this form of advertising in recent products campaign such as the Dentine Ice â€Å"Practice Safe Breath† and the Axe â€Å"Apollo. † The campaign â€Å"Practice Safe Breath† had subliminal messages about sex. The first scene of the commercial was a couple in a car. The couple was about to kiss and a girl stops the guy and says â€Å"Wait, you have one right? The word â€Å"one† has a double meaning both refering to the gum and a condom. The guy puts his hand in his pocket and retrieves a packet of Dentine Ice. The girl smiles and grabs a piece of gum. The next scene of the commercial is about a Guy that is in a hurry. He goes into his friends room and says â€Å"Hey bud can you help me out. † The friend opens his night stand and pulls out a packet or Dentine Ice. For most guys night stands are the place where guys usually store their condoms. In both situations the gum was being used in context that could be confused with a condom.After the Guy gets the gum pack he rushes back to his girlfriend and begins to kiss her. The media knows that using sex as a â€Å"subliminal message† will produce an attention grabbing commercial. The audience then comes to the conclusion that if they buy Dentine Ice then maybe it will help them improve their love life. Some people might even want to be in the situations that are shown in the commercial. The body language shown by the characters in the commercial were very sexual. Most of the characters were eager to get intimate with each other, and needed the gum to for fill their needs.The commercial â€Å"Dentine Ice Practice Safe Breath† was named after a campaign called â€Å"Practice Safe Sex† that was supported by the non profit organization named Kush Kash Entertainment in 2011. The campaign promoted safe sex and sells condoms to prevent STD or teenage pregnancys. The commercial ends with the line â€Å"So you are prepared no matter how close you get† telling people to be ready with a pack of gum, in case of a close encounter with a partner. Another product that promotes improving your love life is â€Å"Axe Apollo. † In this commercial a girl is swimming in the ocean.She is about to get attacked by a shark, when a lifeguard jumped into the water to save her. The life guard was a handsome guy with enough strength to arm wrestle a shark to â€Å"save her. † He brought her to the shore; she woke up and took a deep breath. She inhaled the smell of the Axe body spray, and ran to a man in an astronaut suit. The astronaut takes of his helmet and reveals his face. He was a wimpy looking guy, nothing compared to the lifeguard that rescued her. The commercia ls main purpose was to tell men that if they wear Axe, they will be chosen over the hot guy.In society, the attractive girl will usually choose the strong, brave and handsome guy over a guy that isn't strong or attractive. The only words that are said in this commercial are â€Å"Wear new Axe Apollo for your chance to go to space. Leave a man, come back a hero. † This is implying men if they wear Axe these men will be able to help their love life with females. If men wear Axe Apollo, that will help them find a women to have sex with. This will become a hero even if they are not sexually attractive like the lifeguard. This gives men a boost in their self-esteem while wearing Axe.The commercial implies that by wearing Axe Apollo, women will find men more physically and sexually attractive. These are two examples of how commercials sponsor products to possibly help your love life. The media uses subliminal messages using sex to sell products. Promising results to help your self- esteem or get you one step closer to have a relationship with someone. Some commercials are more upfront on promoting sex products than others. But over all they all serve the same purpose to try â€Å"to help people† have an easier love life with no problem. Example Essay Jessica C. Apolinar 04. 15. 13 EN-202-02 Example Essay Dolphins are widely known as humans' close relatives from the sea or so the â€Å"other humans† who chose to live in the sea. They have human characteristics that most animals do not have. They are amazingly intelligent, friendly, and genetically similar. A research done by John Lilly concludes that dolphins are in fact intelligent as humans.Many other scientists have studied dolphin behaviors years ago and now have come to a possible result of dolphins being the closest relatives to humans. Their brains are larger than human brains, but they are able to think like humans. This is why most humans are more intrigued by their kind than any other animal and would easily train them to do tricks like waving good-bye or hello. Another characteristic would be their friendliness. Dolphins are popular for their friendliness toward humans.They are very playful and would mainly interact with humans more often than any other animal. T hey could be seen in dolphin shows like the show â€Å"Skipper†. They would also play around boats or ships putting a show for the people and are also famous for saving human lives either from drowning or being attacked by sharks. One last recent discovery was their genetic make-up are surprisingly similar to human genetics. Research has proven that humans and dolphins have more in common than they thought they have.An experiment from Texas A;M University tried to apply human chromosomes with the dolphin chromosomes, and they have discovered that out of the 22 dolphins 13 dolphin chromosomes were similar to human chromosomes. They have also found 3 other genes that was similar to human genes. There has been many studies of dolphins and up to this moment scientists still wonder how humans and cetaceans are alike. Although dolphins live on water while humans live on land, scientists still believe that there is still a connection between humans and dolphins that still needs to b e discovered.Dolphins' close interactions with humans and their similar characteristics are just evidence of how humans and dolphins relate. Work Cited Peterson, Paula, and Seema Kumar. â€Å"The Dolphin-Human Connection. †Ã‚  Earthcode InternationalNetwork. N. p. , n. d. Web. 14 Apr 2013. . Dudzinski, Kathleen, Frohoff, Toni, . Dolphin Mysteries : Unlocking the Secrets of Communication. NEW HAVEN AND LONDON: YALE UNIVERSITY PRESS, 2008. eBook.

A Beginners Guide to Tree Identification